Look, there needs to be a balance between Creativity and Usability, and as a designer, you should prioritize usability in all cases.

The reason why all websites look the same is that they have to be usable, people must recognize them, they need to feel familiar, users should know where the menu is within a second and a hamburger menu can’t be a Bookshelf, well at least for now.

An interesting study that used eye-tracking equipment to determine how users were interacting with Flat Design and Realism, they found that users spent 22% more time on the flat page, we would all agree that flat design looks better, but was it worth it, sacrificing usability for too much creativity?

1. Creativity before Usability
Why do all websites look the same?
The first good impression matters but good lasting user experience are better than a user that won’t return.

2. Letting trends guide your thinking.
Should I Follow Design Trends?
Don’t follow trends blindly,
do what you think is the best solution and you will create the trend.

3. Unintuitive Buttons (CTAs)
Can I click this, is it clickable?
Each button is meant to be clicked/touched, don’t make your user think twice or you will lose their interest.

4. A lot of animations
When should I use animations?
Animations are used to make things feel natural, but if it makes the experience slow and unnecessary avoid it.

5. Words instead of visuals
Is it the era of visuals in design?
A picture is worth a thousand words and visuals are part of the same scheme.

6. Lack of User Research
Does it solve the problem?
UX without user research is not UX, if you fail to include users in the development process you create interfaces that fail.

7. Poor Contrast
Why is this design causing me a headache?

Sometimes contrast makes a design look good, but how good is that if people can’t read them?

8. Designing without content
Why is the product looking different from my design?

Designing without content is cooking with a bunch of ingredients but no recipe. We don’t speak Lorem Ipsum.

9. Designing without Responsiveness in mind
Can I fit this on mobile?
Responsive means the same content on different screens without compromises. Responsive design is no longer a luxury, but a necessity.

10. Skipping Design Process
If I am the designer should I jump right into design?
Design Process is often described as a problem-solving process, it is a way of figuring out what you need to do, then doing it.

11. Same Design on different Platforms
Why iOS users find it hard to use Android? (e.g.)
Users have habits and preferences, if your applications behave differently than what people are used to, they’re way less likely to enjoy using it.

12. Designing for yourself
I am the user, right?
You’re not designing for yourself, but for a fictional user persona, for a target audience.

13. Saying no to Feedback
My design is the best, right?
Perfection isn’t what matters, you’re not out to prove anything with your design, your goal is to solve the problem for the user.

14. Unintuitive Navigation
The user will know how to do it!
The navigation should be crystal clear, and it should always meet visitors’ expectations. If they find it intimidating and confusing, they’ll browse elsewhere.

15. Hard-to-Read Fonts
Stylish or readable font?
Web Design is 95% Typography. Optimizing typography is optimizing
readability, accessibility, usability.

16. Lack of user testing
Does the product work effectively?
Testing with one user is one hundred percent better than testing with none. If you want a great design, you’ve got to test.

https://blog7.org/seo-uslugi/
https://blog7.org/seo-konsultatsii/
https://blog7.org/seo-uslugi/seo-optimizacia-saitove/
https://blog7.org/seo-uslugi/link-building-plateni-seo-vryzki/
https://blog7.org/seo-uslugi/copywriting-uslugi/
https://blog7.org/seo-uslugi/uslugi-web-design/